This week: Frontity, theme.json, online store pricing, WP Translation Day, and much more.
Joost de Valk
Joost de Valk is the founder and chief product officer of Yoast.
His day to day consists of running the product side of Yoast and coming up with new features for users.
He’s also responsible for Yoast’s WordPress core team and supporting Yoast’s CEO Marieke, being both her colleague and her husband. You can find Joost on Twitter or read his blogs on Yoast.com and Joost.blog.
WordPress acquisitions: who’s next? With our own acquisition only barely finished, I think about acquisitions in the WordPress ecosystem a lot. If you look at PostStatus’ acquisition tracker, you’ll see that a lot of WordPress businesses have been acquired over the last year. Many companies in the ecosystem are buying, which is clear from posts like the one by Chris Lema on valuations we’ve linked below.
When many companies are buying, others are clearly also selling. For some businesses, a relatively fast exit is all their founders wanted. For others, like us, an exit is something you’ve been thinking about for a while and is in many ways the end of a long road and potentially the start of a new journey.
Not everyone starts their business wanting to be an entrepreneur. I know for me I was mostly thinking about being a solopreneur when I started, and only later on did the entrepreneurial spirit in me get awakened. It’s clear that we’re not done yet, and I’m now on the other side of the table, evaluating businesses in the space.
What I am hoping is that, as the ecosystem matures, something Speckyboy covered in an article in June that I’m highlighting again, we aim to keep it diverse. In companies of all different sizes, all contributing to make WordPress a great ecosystem to work in. The biggest question that comes to mind though is: who’s next?
Frontity has just become a part of Automattic. Though not surprising (the latter has already invested a million euros in it), it still is worrisome that the framework developers are to focus on Gutenberg instead of the further development of Frontity.