This week: plugin security, WordPress popularity, creating newsletters, WordCamp Europe 2021, and much more.
Chris Lema is a daily blogger at chrislema.com and the VP of Products at Liquid Web. A regular and popular speaker at WordCamps for the last decade, he also hosts a business conference in Cabo San Lucas for agencies and product companies called CaboPress.
The competition gets more fierce with each passing day. Regardless of who you are, and the brand you’ve developed, you’ll face the challenge of trying to sell in a crowded marketplace. As a result, nothing is more powerful and more effective than a referral. When a customer refers you to one of their contacts, there’s implicit trust and validation that moves you from the generic list of options to the top of the list. This is why it’s so important to turn your customers into raving fans, and to collect testimonials from everyone who you’ve served.
There’s no one better than Jeff Bullas to explain the value of turning customers into brand advocates. In this article Jeff highlights 7 different ways to turn happy customers into brand advocates.
In this GoWP blog post by Raul, you’ll get 10 ways to get more agency clients by becoming more referable. It’s another list of tactics that shine light into the practical ways you can get better at being referable.
In this post, Chris Lema highlights the power of using video to share testimonials. He introduces you to a solution that makes everything easy, including how to invite people to give you that video testimonial.
WP Engine has compiled a report on WordPress and its profitability. Curiously enough, according to this report, the value of WP and the entire economy based on it will amount to $ 635 billion this year.