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CTO at Buddy with 10 years of experience in CI/CD and over 15 in software development. Began by programming GIS tools for satellite and aerial imagery analysis for government agencies. Co-creator of Springloops. Co-founder of Buddy and leader of the company’s developer teams. Loves sharing insight on process automation, containerization, and the challenges of application scaling.
Over 10 years ago Google officially announced that page loading speed will have a direct and substantial impact on search engine positioning.
In 2018 it was also revealed that this change will also affect search results on mobile devices
By 2021 it is common knowledge, yet still a significant number of websites fail to recognize this factor when trying to optimize their search engine positioning. Companies waste away their entire SEO budgets on actions (Google Ads, content marketing, link building) that bring mediocre results simply because the overall website performance is subpar.
Those platforms will show you your overall website performance and provide you with some useful tips on how to improve. Adhering to the suggestion’s once is not enough, you still have to continuously monitor those attributes and react to any changes that might impede your score.
Here’s an example how to audit your website every time you deploy a new version:
Another easy to implement method of improving your website’s performance is using a CDN that will cache your website in various geographic locations. In this article you can see how you can host a static site on a CDN using AWS S3 and CloudFront