This week: Page Builders & Gutenberg, WordFest Live 2021, headless CMS, the review of DevKinsta & much more…
Marieke van de Rakt
Marieke van de Rakt is the CEO of Yoast. She fills her days with running the business and coming up with new growth strategies. She also runs the marketing department at Yoast and currently homeschools her 4 children. Marieke talks about SEO at major conferences around the globe. You can find her on Twitter or read her blogs on Yoast.com.
Blogging, writing and creating content.
This week’s collection of links is all about writing content. I have been writing my entire life. When I was younger I wrote in my diary. Every single day. My life was pretty boring and my spelling was horrific, so I can’t read what I wrote as a teenager without feeling awkward and ashamed. I wrote a thesis and a dissertation to graduate college and obtain my PhD. At Yoast, I write blog posts about SEO and about content. And in my free time I wrote a novel (still looking for a publisher). Writing is hard. Even when you do it every single day.
At the same time, writing is really important for SEO. Content is king. Great content is what can set you apart from your competition. Great content is the thing that’ll allow you to outrank your competition.
The best thing for a writer to do is to read a lot. Reading helps you to come up with new ideas and new ways of formulating sentences. In this newsletter, I’ll share some links and posts that help me to grow as a writer. I hope it helps! Enjoy!
My team did a workshop at the content design academy and they are really enthusiastic about that. Lots of valuable content on how to write effectively.
As a marketer and an SEO specialist, I am a big fan of SearchengineJournal. This post about how to build a marketing strategy in 2021 is really useful for everyone who’s planning to get marketing done right in 2021.
Full site editing is one of WordPress’ next promises. I am really curious about what it’ll look like. I wonder whether it’ll make my writing experience that much better. If you want to stay informed about the progress of full site editing in WordPress Core, this article in WP tavern is a great way to catch up!
At Yoast, we are Open Source fanboys and girls. And, we like to create new and innovative ways of sharing content. That’s why we build a digital story about Open Source. If you want to learn more about the creation of this story, check out one of the latest episodes of the Gutenberg Times webcast, in which Willemien Hallebeek and Omar Reiss (both Yoasters) tell all about designing and writing the digital story.
Leonardo Losoviz has just released the GraphQL API for WordPress plugin, which is GraphQL server for WP, as the name suggests. It looks appealing, and I suppose people working with GraphQL will like it.
Many people using WP are bloggers, which is why I think Oana’s article on writer’s block is a must in this week’s edition. In the article, Oana deals with many issues concerning this topic. I especially appreciated one subheading: ‘The writer’s block gets unblocked when you’re writing.’
If writing a blog is your new year’s resolution and you have run out of ideas for posts, use a guidebook by Ben from LayerWP. In his entry, he collected many interesting ideas that will help you warm up.