Suzanne Scacca named a few worst practices used by website creators to keep the user on the site or encourage them to click again.
Sadly enough, many companies consider this approach an excellent means to extend user engagement.
As always, at the turn of December and January, articles prophesizing the dawn of platforms or programming languages appear (for instance, PHP has been dying for approximately ten years). Mayleen Meñez decided to fight off the rumors of WordPress’s impending death.
Michelle Frechette wrote an engaging article on what many agencies fail to recognize.
I fully agree with the author since I have worked in interactive agencies most of my life. The faulty approach might not always result from bad intentions, but is often due to acting merely as a sub-contractor.